When is the next Optimisey, Cambridge SEO MeetUp?

Thursday 21st DECEMBER


Barclays Eagle Lab – Cherry – CB1 7BN



You, the Optimisey community decided. And you went for a Christmas-crashing date. Expect mince pies and Christmassy snacks with a healthy dollop of SEO goodness.

Book your place


6-6:20pm: Sign-in; put a name tag on (great ice-breaker, knowing someone’s name); chat, mingle; enjoy free beer/wine/soft drinks and nibbles (thanks to Brand Recruitment!)

Grab some free swag (thanks to SEMrush!)

6:20-6:30pm: A brief intro/hello from me and our hosts (on the venue) then on to the good stuff:

6:30-7pm: Speaker 1: Carolyn Lyden, CallRail

7-7:30pm: Live site audit – an expert panel will pick apart a website’s SEO

7:30-8pm: Discuss all the mind-expanding, site-improving, actionable advice you’ve just received; mingle some more; drink some more free beer/wine/soft drinks; eat more nibbles.

8pm: Leave a 5* review of Optimisey and tell all your friends how much you loved it.

I’d hate to put words in your mouth but – just as an idea – how about:

The #Optimisey #SEO MeetUp was awesome! Definitely going to next one: optimisey.com

Then go home or… join us somewhere else for more drinking, eating and chatting.

Last time we went down the road to Cambridge Wine Merchants for some amazing burgers from Steak & Honour and a debrief about how you’re going to start putting all this into action on your site tomorrow.



You don’t need to print a ticket but if you haven’t RSVP’d to the first event on MeetUp (you should see yourself listed on the right-hand side of that page in the “Going” column) please don’t come.

I’d hate to have to turn you away but the numbers are set by the fire safety regulations of the venue so literally if your name is not down, you’re not coming in.

It’s possible someone might not turn up and you could take their place – up to you if you want to risk it. But if 65 people turn up and you’re number 66… sorry.

If you want to meet us afterwards that’d be great though (see the 8pm bit above!).

Where is it?

The venue is Barclays Eagle Lab – Cherry. The full address is:

Barclays Eagle Lab – Cherry,
7-8 Clifton Court, Cherry Hinton Road,

Note. This is not to be confused with the other Barclays Lab venue in Chesterton. Make sure you come to the right place!

It’s upstairs, above the Barclays Bank branch. The bank will be closed so you will need to come around to the rear entrance to get in. Rattling the doors of a bank, at nighttime might get you arrested. Just come round the back!


Arriving by train

It’s a 10-15 minute walk from Cambridge train station:

For the quickest way:

  1. Head down Station Place (not Station Road) – with your back to the new Ibis hotel
  2. Then right into Brookgate. Follow this road to the junction with Hills Road (the A1307). There’s a Costa and a Co-Op here if you’re flagging…
  3. Turn left onto Hills Road walk past the Earl of Derby pub, up over the bridge over the railway lines
  4. Then left again into Cherry Hinton Road.

There’s another Costa there, on your right and Clifton Court and the venue is on the corner of the first left (on the opposite corner to the big Cheffins estate agents).

To find the back entrance you’ll need to walk down Clifton Road and into the car park (tenants only – sorry!) – opposite Brewers decorating etc.

It’s much less complex than that makes it sound. 15 minutes slow walking, max.

Arriving by car

The venue is next door to a big leisure park, so there is a multi-storey on Clifton Way (CB1 7DY for your sat nav) just a few hundred yards away.

According to Parkopedia it’s about £3 for two hours.

Arriving by bike

There are ‘Sheffield hoop’ style racks right near the rear entrance to the venue if you want somewhere to lock-up your bike.

Arriving by bus

The 16a and Citi3 services both have Clifton Road stops near the venue. And the 132, Citi1, Citi7 and PR4 stop a couple of minutes away on Hills Road (near the Hills Road Sixth Form College).

Dress code & What to bring

Dress code? Don’t be daft. So long as you’re clothed (at least from the waist down) what you wear is up to you.

That said, the venue or I might refuse you entry if we think what you’re wearing might offend or endanger you or other guests so be sensible.

Bring something to take notes but most of all bring an open mind and a big smile. The word “networking” makes everyone shudder, not just you, so be friendly, be awesome and rest assured that everyone will be doing their utmost to be friendly and awesome too.

Do bring business cards (if that’s your thing) but remember:

Come to network – not get work.

No-one likes pushy sales people. Don’t be that guy/girl. And if you do get cornered by someone please: let me know – they won’t be invited again.

Who else is coming?

Nervous about networking? You won’t be the only one. I promise it will be better than you expect.

Worried you’ll be the only expert/novice? The only guy/girl? The only junior/director? You won’t be look:

Find out what sort of people are coming


The event would, literally, not be possible without the awesome sponsors.

If you happen to work for one of their competitors don’t come and drink their beer and crash the party – not cool. No sponsors, no event.

A huge thanks to:

The Barclays Eagle Labs logo
Who can help you make cool stuff: 3D printing, laser etching, vinyl cutting – whether you’re making unique promo items or a new prototype – they’ve got you covered. You may have noticed they have a cool Cambridge venue space for hire too.

Brand Recruitment's logo - a pink square with the words brand recruitment (all lower case) in white
If you’re job hunting or recruiting in Cambridge or East Anglia – talk to them, they’re ace (and not pressurey like some recruiters).

SEMrush logo
If you haven’t tried their SEO/SEM tool you must. It’s really good. I highly recommend it and not because they sponsor the events (it was actually me chasing them, asking/begging them to get involved!).

All you guys are terrific ❤️. Thank you.

Not to mention all of you that are coming to the event.

Let’s face it, the sponsors aren’t getting involved to get my attention. There may be no such thing as a free lunch – but there is a free Cambridge SEO MeetUp, thanks to them and thanks to you.