Like what you’ve read here or heard at the Optimisey SEO events?
Would like to work with me?
I love SEO. I really nerd out on it. I would love to work with you and find out:
- What your business aims are
- Who your customers are
- What they search for, where, when, how and why
And if you don’t have the answers, let’s work on them together and then build a phenomenal SEO plan to help you achieve your aims.
Where to start
With any journey, once you know where you want to go (B) you need to know where you are (A) – so you can work out how to get there, from A to B!
An SEO audit is my suggested starting off point for any project.
You need to know what your status quo is. Are there any holes in your proverbial SEO boat? You can have the best content in the world but if your site is letting you down, good rankings will be much harder to come by.
Poor site structure, ‘crawlability’, broken links and a whole host more could be the millstone that’s weighing your site down in the rankings.
What does an SEO audit look like?
The right answer is: “It depends.” – but as a useful jumping off point these are the SEO audit packages I offer to many clients.
Bronze: is the cheapest option and a good way to find out where you stand and pick up any ‘howlers’ that are holding your business back.
Silver: is the next step up. It has all the good bits from ‘Bronze’ but adds in a review of your Google Analytics (to make sure you can measure your success properly); plus keyword and link analysis – both yours and your competitors – to help you give some real focus to your content and link building efforts.
Gold: is for larger or e-commerce sites.
|Structural SEO site analysis
Identify existing ‘holes in the boat’; broken pages, links, missing data etc.
|Current keyword analysis
Find which content ranks for which keywords; find content/keyword gaps and opportunities
|Target keyword research
Identify target keywords; low-hanging fruit (high volume, low competition) etc.
|Internal link review
Audit existing site structure and linking; identify opportunities to optimise
|External link analysis
Review existing external links; identify bad links; suggest link-building targets
|User experience review
Audit website UX and identify performance issues impacting SEO
Review Google Analytics set-up; recommend suitable Filters, Goals etc.
Monitor ranking of site against target keywords (for 180 days – around 6 months)
|Competitor keyword analysis
Review key competitors’ strongest keywords and content
|Competitor link analysis
Review key competitors’ links; gap analysis for link-building prospects
|Large site review
For e-commerce or sites over 1,000 pages
How much does AN SEO AUDIT cost?
I’m afraid “it depends” again.
A good SEO audit takes at least a day of an experienced professional’s time.
It’s a little like building a house. If you want a wooden doll’s house that’s one thing; if you want a six-storey townhouse made of marble that’s something else.
And if your aims are marble townhouse but you currently live in a doll’s house… that’s something else too.
The good news is: asking is free. Pop a few details in the form at the foot of this page and let’s set-up a time to have a chat, work out where you are, where you want to be and what you need to help you get there.
Other SEO services
I do more than just audits too.
If you want:
- in-depth keyword research (to help make your content efforts really pay-off)
- competitor analysis (so you can catch and overtake your rivals)
- link analysis (to find the good links you have; weed out the bad; identify good link targets; gap analysis to spot links your rivals have that you don’t)
or a whole host of other SEO tasks talk to me, I’d love to help.