If you’re an SEO nerd, like me, you’ve probably heard of Google’s Quality Rater Guidelines. The Quality Rater Guidelines (or…
Yes, it’s me. And sorry. When even my kids are complaining about seeing my face “all over YouTube” and “popping…
When I first set out to host the Optimisey SEO events, in my head there were speakers I had in…
I recently crossed the landmark of having accumulated 10,000 followers on Twitter. My favourite football team is Colchester United (no,…
Mark Pirrie and Jess Hawkins are the husband and wife team that run local marketing and video production agency, Breadcrumb.…
Luke Carthy knows so much about selling stuff online what he doesn’t know probably isn’t worth knowing. As well as…
When Jono Alderson offered to come and present on ‘The Laws of SEO’ I knew it would be good. Jono…
Once you’ve gone through my checklist, what next? Are there any other ways you can improve your business’ prominence in…
Link building is still a major factor in SEO success. But as Google get better at spotting ‘good’ links and…
Head of SEO at Novos, Dan Cartland, talks through how – by using Google Data Studio – he went from…
SEO consultant, Natalie Mott, talks about the basics of a good SEO strategy. What is a strategy? Almost as importantly,…
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What tools can we use to analyse data and tweak our content marketing? What question words should we focus on?…
With news of the COVID-19 (or coronavirus) pandemic changing, seemingly, from minute to minute these are unsettling times. As a…
If you’ve been following my journey with Optimisey you’ll know all about my love for BrightonSEO. As far as I’m concerned…
I’ve been really lucky to have some phenomenal speakers come and present their ideas, advice and more at the Optimisey…
Google look set to start charging fees for Google My Business. A new survey, sent to some Google My Business…
What is edge SEO? Can you implement SEO changes with JavaScript? If so, which ones? And do they work? How…
Hello. I’m Andrew. I run a lil’ BrightonSEO-wannabe event in Cambridge, called Optimisey. I’m at BrightonSEO on 12th April 2019…
What are entities and how do they relate to SEO? Why are they important? How can you optimise for entities?…
Google Search Console, GSC, Google Console, Google Webmaster Console, Google Webmaster Tools… (phew!) whatever you call it – and it…
Have you ever battled to get SEO fixes done by a developer who just didn’t ‘get it’? Or are you…
The inimitable Jennifer Hoffman, Marketing Director at DeepCrawl, came to speak at Optimisey in late 2018. Jen’s talk covers ‘The…
One of the reasons (many) I started the Optimisey SEO events was to share knowledge. The SEO community is good like…
Back when I was thinking about setting up the Optimisey SEO events and setting myself up as an SEO consultant I asked…
In July, Stacey MacNaught came to speak at the free Optimisey SEO events. Stacey has a wealth of SEO experience…
If you’ve read my blog before (or been to one of the SEO MeetUps) you’ll know I’m a bit of…
After each Optimisey SEO event so far I think: “Yeah! That went well…” for about, ooh, 10 seconds at least.…
It’s just a few days until the next Optimisey event – on Thursday 26th July, 6-8pm. It’s hard to believe this…
A few months back through the magic of social media I started following David Edmundson-Bird, the Principal Lecturer in Digital…
Happy days at Optimisey towers. I have exciting news to share: We got a new sponsor! I say “we” as I…
In May 2018, Ross Tavendale came to speak at Optimisey in Cambridge. It was the same talk he’d delivered just…
In May 2018, Lexi Mills came to speak at Optimisey in Cambridge. It was a terrific talk and I found…
Inspiration for my blog posts strikes me at the strangest times. Sure, sometimes it’s the classic ‘In the shower’ or…
The fifth Optimisey SEO event is, at time of writing, just days away. I’ve been really pleased with how well the…
If you’ve been following my journey with Optimisey you’ll know all about my love for BrightonSEO. As far as I’m concerned…
Do you find it hard to get buy-in from your boss for your SEO plans? Perhaps you are the boss…
What is internal linking? What impact can getting it right have on your traffic? How do you get it right?…
We’re all busy people. We all have too many meetings; emails; phone calls; things to do; commitments and not enough…
Having announced last week that Andy Drinkwater will be speaking at the next Optimisey event – the event’s already more…
Having sold-out two of the three Optimisey events (at 60+ spaces) I’ve taken a bold step. For the fourth event,…
The third Optimisey event was opened by UX Designers Nick Duffield and Kamil Kuczynski. Watch the second talk: Craig Campbell…
Craig Campbell came to speak at a recent Optimisey event – and it’s safe to say he really got the audience’s…
Lots of people ask me to ‘do some SEO magic’ for their website. Friends, family, family of friends – occasionally…
My aim with the Optimisey events is to bring SEO-awesomeness to as many people as I can. That’s quite a task…
The third Optimisey event is just a week away (on Thursday 18th January). I’ve already unveiled one great speaker, Craig Campbell,…
Optimisey, the free Cambridge-based SEO MeetUp, is roaring in to 2018 – with more great events, speakers, traffic-increasing advice and…
This is a transcript of the second speaker, Andrew Rayner’s talk at the first ever Optimisey event. I did the…
As the title might suggest, I’m planning for this blog post to be part of a series aimed at helping…
This post originally appeared as a guest blog I wrote on the Newt Labs website. Imagine you have a big…
We’ve all seen them. The Free SEO Audit tools. The: “Pop your URL in here for your free SEO review…
This blog announces the first speaker for the next Optimisey event. If you want to skip all the preamble and…
This is a guest post by the creator of the SEO game oap.ninja, Dean Cruddace. First, a little background… Why…
This is a transcript of the first ever Optimisey event speaker, Andrew Martin’s, talk. Hands-up, the transcribing is by me.…
There’s an SEO question I get a lot. From all sorts of people too: Small business owners – who have…
Smart business owners have themselves listed on Google My Business. If this is you, great. If you followed my simple guide…
It’s been quite a week for Optimisey. The Optimisey MeetUp group now has more than 100 people in it (thanks to…
Heady times at Optimisey Towers today (and by “Towers” I mean my laptop, in my front room). Firstly, the first…
This was my view on Friday morning: Yes, you read that right. The clock says 5.35. That’s 5.35am. Anyone that…
In 2015 I went to my first BrightonSEO conference. Tomorrow I shall be attending for a fourth time. It is that good.…
On Tuesday this week I was invited to speak about SEO at the Cambridge Marketing MeetUp. The organiser of the…
Optimisey is a free SEO MeetUp based in Cambridge – mostly, because that’s where I live. I’ve lived and worked…
The eagle-eyed among you will have noticed that I added a new sponsor on the Optimisey website. Yes, alongside our…
The web is awash with ‘Who to follow’ lists and reviews of the top SEO experts. Even as I was…
I’m now eight blog posts in on optimisey.com and I figure it’s time for a summary/wrap-up piece to collate a…
This is part two of what turned into a bit of a whopping post about Google Analytics basics. — This…
If you’ve read previous Optimisey blog posts like my guide to getting on Google My Business or the ‘How To’ for…
I’ve written a new more up-to-date version of this post here If you want a trip down memory lane of…
The inaugural Optimisey – the free Cambridge SEO MeetUp – has a date (Thursday 19th October – 6-8pm); it has…
Update: September 2017 When I wrote this piece (back in July) all the below was true. However, on 25th September…
How do you harness the power of Google to help your business and maximise your chances of being found? Preferably ahead of all the other businesses like yours in and around Cambridge. What’s the right way to set-up a Google My Business listing?
There are lots and lots of blogs and articles out there giving advice about how to pick a great name for your new business or start-up venture.
So which advice did I use when setting up Optimisey and which advice actually worked?
So this is the first blog post for Optimisey. (is it just me, or is it hot in here? Feeling…