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SEO Advice

An introduction slide to Aleyda Solis's talk at the Optimisey SEO event

How to Rank Great Video Content – Aleyda Solis

23rd June 2021 optimisey Leave a comment

When I first set out to host the Optimisey SEO events, in my head there were speakers I had in…

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Posted in: SEO

20 SEO folks to follow (that should have more followers)

31st March 2021 optimisey 2 Comments

I recently crossed the landmark of having accumulated 10,000 followers on Twitter. My favourite football team is Colchester United (no,…

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Posted in: SEO

How to Create Engaging Video Content – Jess Hawkins & Mark Pirrie

6th March 2021 optimisey

Mark Pirrie and Jess Hawkins are the husband and wife team that run local marketing and video production agency, Breadcrumb.…

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Posted in: SEO

SEO Revenue Growth with Your Discontinued Ecommerce Products – Luke Carthy

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Luke Carthy knows so much about selling stuff online what he doesn’t know probably isn’t worth knowing. As well as…

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Posted in: Optimisey MeetUps, SEO
Opening slide for Jono Alderson's talk at the Optimisey SEO event

The 3 Laws of SEO – Jono Alderson

19th February 2021 optimisey

When Jono Alderson offered to come and present on ‘The Laws of SEO’ I knew it would be good. Jono…

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Posted in: Optimisey MeetUps, SEO
Tim Capper's talk at the Optimisey SEO event

Local SEO After Checklists – Tim Capper

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Once you’ve gone through my checklist, what next? Are there any other ways you can improve your business’ prominence in…

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Posted in: Google My Business, Optimisey MeetUps, SEO
Jasmine Granton's talk at the Optimisey SEO event - on digital PR and link building

Media Relations for Link Building 101 – Jasmine Granton

17th February 2021 optimisey

Link building is still a major factor in SEO success. But as Google get better at spotting ‘good’ links and…

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Posted in: Optimisey MeetUps, SEO
Dan Cartland's talk at the Optimisey SEO event - on Google Data Studio

The Secret Weapon that is Google Data Studio – Daniel Cartland

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Head of SEO at Novos, Dan Cartland, talks through how – by using Google Data Studio – he went from…

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Posted in: Optimisey MeetUps, SEO
Natalie Mott's talk at the Optimisey SEO event - about SEO strategy

SEO Strategy 101 – Natalie Mott

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SEO consultant, Natalie Mott, talks about the basics of a good SEO strategy. What is a strategy? Almost as importantly,…

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Posted in: Optimisey MeetUps, SEO
Intro slide to Niki Mosier's Optimisey SEO event talk on Competitor Technical SEO Analysis

Protected: Technical SEO Competitive Analysis – Niki Mosier

15th February 2021 optimisey

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Posted in: Optimisey MeetUps, SEO
Lukasz Zelezny's Optimisey SEO talk

SEO Tactics You Can Implement Tonight – Lukasz Zelezny

12th February 2021 optimisey

What tools can we use to analyse data and tweak our content marketing?  What question words should we focus on?…

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Posted in: Optimisey MeetUps, SEO
A screenshot of a video of Jono Alderson talking at the Optimisey SEO event

Help Your Business (digitally) Survive Through Social Distancing

18th March 2020 optimisey 2 Comments

With news of the COVID-19 (or coronavirus) pandemic changing, seemingly, from minute to minute these are unsettling times. As a…

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Posted in: SEO, Start-ups
A photo of Dom Woodman, from Distilled, speaking at BrightonSEO in September 2017

BrightonSEO: Tips for first timers

7th September 2019 optimisey Leave a comment

If you’ve been following my journey with Optimisey you’ll know all about my love for BrightonSEO. As far as I’m concerned…

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Posted in: SEO

How to do a Technical SEO Audit – Barry Adams

18th June 2019 optimisey Leave a comment

I’ve been really lucky to have some phenomenal speakers come and present their ideas, advice and more at the Optimisey…

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Posted in: Optimisey MeetUps, SEO
A lego figure of a knight about to be stepped on by the heel of a white sneaker

Google set to monetise Google My Business?

27th April 2019 optimisey 12 Comments

Google look set to start charging fees for Google My Business. A new survey, sent to some Google My Business…

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Posted in: Google, Google My Business, SEO

Why SEO ‘sticking plasters’ aren’t the enemy – Chris Green

22nd April 2019 optimisey Leave a comment

What is edge SEO? Can you implement SEO changes with JavaScript? If so, which ones? And do they work? How…

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Posted in: Optimisey MeetUps

Optimisey at BrightonSEO – April 2019

12th April 2019 optimisey Leave a comment

Hello. I’m Andrew. I run a lil’ BrightonSEO-wannabe event in Cambridge, called Optimisey. I’m at BrightonSEO on 12th April 2019…

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Posted in: SEO
Entity optimisation in SEO in 2019

Entity Optimisation in 2019 – Kevin Indig

19th February 2019 optimisey Leave a comment

What are entities and how do they relate to SEO? Why are they important? How can you optimise for entities?…

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Posted in: Optimisey MeetUps
A screenshot from the set-up process for Google Search Console

Google Search Console: Step-by-step guide on getting set-up on ‘GSC’

17th February 2019 optimisey 1 Comment

Google Search Console, GSC, Google Console, Google Webmaster Console, Google Webmaster Tools… (phew!) whatever you call it – and it…

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Posted in: Google, Start-ups
Intro slide from Julia Logan's Optimisey SEO event talk

SEOs vs. Devs or SEOs and Devs? – Julia Logan

1st February 2019 optimisey Leave a comment

Have you ever battled to get SEO fixes done by a developer who just didn’t ‘get it’? Or are you…

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Posted in: Optimisey MeetUps
Graphic from Jennifer Hoffman's talk on proving the ROI of SEO

The Business Value of SEO – Jennifer Hoffman

4th January 2019 optimisey Leave a comment

The inimitable Jennifer Hoffman, Marketing Director at DeepCrawl, came to speak at Optimisey in late 2018. Jen’s talk covers ‘The…

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Posted in: Optimisey MeetUps
Intro image for JP Sherman's Optimisey talk on Internal Site Search

Optimise Your On-site Search – JP Sherman

22nd October 2018 optimisey Leave a comment

One of the reasons (many) I started the Optimisey SEO events was to share knowledge. The SEO community is good like…

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Posted in: SEO
Intro image for Marie Haynes talking about Google's QRG at Optimisey

Google’s Quality Raters’ Guidelines – Marie Haynes

19th October 2018 optimisey 2 Comments

Back when I was thinking about setting up the Optimisey SEO events and setting myself up as an SEO consultant I asked…

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Posted in: Google, SEO
Intro slide from Stacey MacNaught's Optimisey SEO event talk on link building

Link Acquisition Tactics

10th September 2018 optimisey Leave a comment

In July, Stacey MacNaught came to speak at the free Optimisey SEO events. Stacey has a wealth of SEO experience…

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Posted in: Optimisey MeetUps, SEO
The intro screen from a video of Anna Corbett's SEO presentation on searcher intent

An Introduction to Search Intent – Anna Corbett

3rd September 2018 optimisey 2 Comments

If you’ve read my blog before (or been to one of the SEO MeetUps) you’ll know I’m a bit of…

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Posted in: Optimisey MeetUps, SEO

Event #7: International grade speakers

3rd August 2018 optimisey 1 Comment

After each Optimisey SEO event so far I think: “Yeah! That went well…” for about, ooh, 10 seconds at least.…

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Posted in: Optimisey MeetUps

Event #6: Links & Intent

18th July 2018 optimisey Leave a comment

It’s just a few days until the next Optimisey event – on Thursday 26th July, 6-8pm. It’s hard to believe this…

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Posted in: SEO
Nichelle Wood and Nadine Osei - winners of the Manchester Metropolitan University #SEOCup 2018

The SEO Cup winners: How they did it

13th July 2018 optimisey Leave a comment

A few months back through the magic of social media I started following David Edmundson-Bird, the Principal Lecturer in Digital…

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Posted in: SEO

Exciting news: A new sponsor!

5th July 2018 optimisey Leave a comment

Happy days at Optimisey towers. I have exciting news to share: We got a new sponsor! I say “we” as I…

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Posted in: Optimisey MeetUps
A composite image of a photo of Ross Tavendale and the Optimisey logo

Killing Giants: How to beat the blue chips in search – Ross Tavendale

26th June 2018 optimisey Leave a comment

In May 2018, Ross Tavendale came to speak at Optimisey in Cambridge. It was the same talk he’d delivered just…

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Posted in: SEO
A photo of Shift6's Lexi Mills and the Optimisey SEO logo

Advanced PR – influence, strategy and tactics – Lexi Mills

8th June 2018 optimisey Leave a comment

In May 2018, Lexi Mills came to speak at Optimisey in Cambridge. It was a terrific talk and I found…

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Posted in: SEO

The 11 coolest names in SEO

31st May 2018 optimisey 4 Comments

Inspiration for my blog posts strikes me at the strangest times. Sure, sometimes it’s the classic ‘In the shower’ or…

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Posted in: SEO
A photo of Shift6's Lexi Mills and the Optimisey SEO logo

Fifth event: Two stellar speakers

10th May 2018 optimisey Leave a comment

The fifth Optimisey SEO event is, at time of writing, just days away. I’ve been really pleased with how well the…

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Posted in: Optimisey MeetUps
A photo of Dom Woodman, from Distilled, speaking at BrightonSEO in September 2017

Who to see at BrightonSEO: April 2018

20th April 2018 optimisey Leave a comment

If you’ve been following my journey with Optimisey you’ll know all about my love for BrightonSEO. As far as I’m concerned…

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Posted in: SEO
Richard Petersen-Hall of Clinked, speaking at the Optimisey SEO event

How to predict organic conversions from search

28th March 2018 optimisey Leave a comment

Do you find it hard to get buy-in from your boss for your SEO plans? Perhaps you are the boss…

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Posted in: Optimisey MeetUps, SEO
Andy Drinkwater of iQSEO and the Optimisey logo

The Power of Internal Links and Hub Pages

26th March 2018 optimisey Leave a comment

What is internal linking? What impact can getting it right have on your traffic? How do you get it right?…

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Posted in: Optimisey MeetUps, SEO
The Optimisey logo

Is it worth attending Optimisey?

1st March 2018 optimisey Leave a comment

We’re all busy people. We all have too many meetings; emails; phone calls; things to do; commitments and not enough…

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Posted in: Optimisey MeetUps
Richard Petersen-Hall and the Optimisey logo

Fourth event: Second speaker

15th February 2018 optimisey Leave a comment

Having announced last week that Andy Drinkwater will be speaking at the next Optimisey event – the event’s already more…

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Andy Drinkwater of iQSEO and the Optimisey logo

New venue & first speaker for fourth event

8th February 2018 optimisey Leave a comment

Having sold-out two of the three Optimisey events (at 60+ spaces) I’ve taken a bold step. For the fourth event,…

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Title slide from Nick Duffield and Kamil Kuczynski's talk at Optimisey about UX and SEO

How can UX design affect your SEO?

1st February 2018 optimisey 2 Comments

The third Optimisey event was opened by UX Designers Nick Duffield and Kamil Kuczynski. Watch the second talk: Craig Campbell…

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Posted in: Optimisey MeetUps, SEO
A graphic representing Craig Campbell's talk at Optimisey - on black hat and white hat SEO

Black Hat vs. White Hat SEO

25th January 2018 optimisey Leave a comment

Craig Campbell came to speak at a recent Optimisey event – and it’s safe to say he really got the audience’s…

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Posted in: Optimisey MeetUps, SEO
An animated gif from giphy.com - showing a man doing exaggerated fake magic

Stop chasing ‘shiny’ SEO

18th January 2018 optimisey Leave a comment

Lots of people ask me to ‘do some SEO magic’ for their website. Friends, family, family of friends – occasionally…

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Posted in: SEO
Breadcrumb Media and Optimisey logos

New sponsors: Optimisey on-screen

11th January 2018 optimisey Leave a comment

My aim with the Optimisey events is to bring SEO-awesomeness to as many people as I can. That’s quite a task…

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Posted in: Optimisey MeetUps
UX experts Kamil Kuczynski and Nick Duffield

Third Optimisey event: More speakers

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The third Optimisey event is just a week away (on Thursday 18th January). I’ve already unveiled one great speaker, Craig Campbell,…

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Posted in: Optimisey MeetUps

Third Optimisey event: Date & speakers

4th January 2018 optimisey Leave a comment

Optimisey, the free Cambridge-based SEO MeetUp, is roaring in to 2018 – with more great events, speakers, traffic-increasing advice and…

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Opening slide from Andrew Rayner's SEO talk at Optimisey in October 2017

How to do onsite SEO

14th December 2017 optimisey 2 Comments

This is a transcript of the second speaker, Andrew Rayner’s talk at the first ever Optimisey event. I did the…

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Posted in: Optimisey MeetUps, SEO
A circuit diagram showing a battery, two switches and two bulbs

How to use Google Analytics to… segment your audience

7th December 2017 optimisey

As the title might suggest, I’m planning for this blog post to be part of a series aimed at helping…

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Posted in: Google, SEO
A blue stickman being held back by a giant blue hand

How to optimise your images for SEO

30th November 2017 optimisey 5 Comments

This post originally appeared as a guest blog I wrote on the Newt Labs website. Imagine you have a big…

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Posted in: SEO

Why ‘free SEO audit’ tools suck

23rd November 2017 optimisey 3 Comments

We’ve all seen them. The Free SEO Audit tools. The: “Pop your URL in here for your free SEO review…

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Posted in: SEO
Optimisey founder, Andrew Cock-Starkey, introduces the first Cambridge SEO event and speakers

Second Optimisey event: Date & first speaker

21st November 2017 optimisey 5 Comments

This blog announces the first speaker for the next Optimisey event. If you want to skip all the preamble and…

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Posted in: Optimisey MeetUps
An image from the oap.ninja SEO challenge

oap.ninja version 3 walkthrough – the stress free version

15th November 2017 optimisey Leave a comment

This is a guest post by the creator of the SEO game oap.ninja, Dean Cruddace. First, a little background… Why…

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Posted in: SEO
A slide from Andrew Martin's talk at Optimisey showing the advice to write content for humans not search engines

SEO: 7 First Steps

9th November 2017 optimisey Leave a comment

This is a transcript of the first ever Optimisey event speaker, Andrew Martin’s, talk. Hands-up, the transcribing is by me.…

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Posted in: Optimisey MeetUps, SEO
A photo of an old blue rowing boat, called Astoria, filled with water

7 basic SEO fundamentals

2nd November 2017 optimisey Leave a comment

There’s an SEO question I get a lot. From all sorts of people too: Small business owners – who have…

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Posted in: SEO, Start-ups
A screenshot from Google My Business showing the addition of 'Posts' to the menu

Posts, videos and Q&As: What’s new on Google for businesses?

12th October 2017 optimisey Leave a comment

Smart business owners have themselves listed on Google My Business. If this is you, great. If you followed my simple guide…

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Posted in: Google, Google My Business, SEO
A line graph showing a blue line ascending to 100 - to celebrate over 100 members in the Optimisey Cambridge SEO networking group

The second Optimisey speaker

28th September 2017 optimisey Leave a comment

It’s been quite a week for Optimisey. The Optimisey MeetUp group now has more than 100 people in it (thanks to…

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A still from a giphy gif of an Aardman animation showing a surprised pig dropping a cup

Exciting news: A sponsor & first speaker

25th September 2017 optimisey Leave a comment

Heady times at Optimisey Towers today (and by “Towers” I mean my laptop, in my front room). Firstly, the first…

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A photo of Dom Woodman, from Distilled, speaking at BrightonSEO in September 2017

BrightonSEO: Best bits, key takeaways, tips and slides

21st September 2017 optimisey 2 Comments

This was my view on Friday morning: Yes, you read that right. The clock says 5.35. That’s 5.35am. Anyone that…

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Posted in: SEO
A photo of a Link Research Tools tshirt featuring a quote from Google's Gary Illyes about the importance of links and a cartoon of Gary Illyes

What I’ll be doing at BrightonSEO

14th September 2017 optimisey Leave a comment

In 2015 I went to my first BrightonSEO conference. Tomorrow I shall be attending for a fourth time. It is that good.…

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Posted in: SEO
A photo of Andrew Cock-Starkey speaking about SEO at the Cambridge Marketing MeetUp, taken by Lenka Koppova

Optimisey at the Cambridge Marketing MeetUp

7th September 2017 optimisey Leave a comment

On Tuesday this week I was invited to speak about SEO at the Cambridge Marketing MeetUp. The organiser of the…

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Posted in: Optimisey MeetUps
A graphic showing Kings College Cambridge and the spires of Oxford

SEO Showdown: Cambridge vs. Oxford

31st August 2017 optimisey Leave a comment

Optimisey is a free SEO MeetUp based in Cambridge – mostly, because that’s where I live. I’ve lived and worked…

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Posted in: SEO
The Tech Girls UK logo - a stylised pink letter T with a purple G

Girls in tech & TechGirls

24th August 2017 optimisey Leave a comment

The eagle-eyed among you will have noticed that I added a new sponsor on the Optimisey website. Yes, alongside our…

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Posted in: Optimisey MeetUps
A screenshot showing a tweet by Sergey Alakov - one of 20 top SEO experts to follow

20 top SEO experts & keeping up to date

17th August 2017 optimisey 17 Comments

The web is awash with ‘Who to follow’ lists and reviews of the top SEO experts. Even as I was…

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Posted in: SEO
A composite image showing the Google Analytics, Google My Business and Google Search Console logos

Google tools for your website

10th August 2017 optimisey 2 Comments

I’m now eight blog posts in on optimisey.com and I figure it’s time for a summary/wrap-up piece to collate a…

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Posted in: Google, SEO
A sepia photo, from the Australian National Maritime Museum, circa 1905, of a magnificently moustached man in a swimming costume, standing by two trophies

Google Analytics: Guide to getting the most out of ‘GA’ – goals and content groups

3rd August 2017 optimisey Leave a comment

This is part two of what turned into a bit of a whopping post about Google Analytics basics. — This…

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Posted in: Google, SEO
A black and white photo, from Missouri State Archives, of a car tipped sideways, driving on two wheels

Google Analytics: Guide to getting the most out of ‘GA’ – views and filters

27th July 2017 optimisey 4 Comments

If you’ve read previous Optimisey blog posts like my guide to getting on Google My Business or the ‘How To’ for…

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Posted in: Google, SEO
A screenshot from Google Search Console - showing the log-in screen and 'Add a Property' button

Google Search Console: Step-by-step guide on getting set-up on ‘GSC’ – 2017

20th July 2017 optimisey 4 Comments

I’ve written a new more up-to-date version of this post here If you want a trip down memory lane of…

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Posted in: Google, SEO
Venue for the first Optimisey SEO event The Barcalys Eagle Labs - Cherry, event space

Who’s coming to Optimisey?

13th July 2017 optimisey Leave a comment

The inaugural Optimisey – the free Cambridge SEO MeetUp – has a date (Thursday 19th October – 6-8pm); it has…

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Posted in: Optimisey MeetUps
Log-in screen for Bing Places

Bing Places: Step-by-step guide to getting set up

6th July 2017 optimisey 9 Comments

Update: September 2017 When I wrote this piece (back in July) all the below was true. However, on 25th September…

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Posted in: Bing, SEO
Screenshot from sign-in page of Google My Business

Google My Business: Step-by-step guide to getting set-up on ‘GMB’

29th June 2017 optimisey 18 Comments

How do you harness the power of Google to help your business and maximise your chances of being found? Preferably ahead of all the other businesses like yours in and around Cambridge. What’s the right way to set-up a Google My Business listing?

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Posted in: Google, Google My Business, SEO
adidas logo

How to pick a name for your business

27th June 2017 optimisey 2 Comments

There are lots and lots of blogs and articles out there giving advice about how to pick a great name for your new business or start-up venture.

So which advice did I use when setting up Optimisey and which advice actually worked?

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Posted in: SEO, Start-ups
Optimisey logo

Starting Optimisey

20th June 2017 optimisey Leave a comment

So this is the first blog post for Optimisey. (is it just me, or is it hot in here? Feeling…

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Posted in: Start-ups

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