Fifth event: Two stellar speakers

The fifth Optimisey SEO event is, at time of writing, just days away.

I’ve been really pleased with how well the events have gone so far but I’m wary of any complacency setting in.

I want to bring the best speakers I can to Cambridge to share their knowledge with you.

To that end I actively pursue some speakers that I know would be terrific. I get a few knock-backs – by definition these people are good, highly sought after and extremely busy people.

Occasionally I get a surprising “yes”. This time I got two.

Global calibre speaker #1: Lexi Mills

Lexi is a multi-award winning digital marketing expert. And not just the “award-winning” you see from some folks, where the ‘award’ in question is the 50m swimming badge they got when they were 12.

Lexi has won awards you’ll have heard of – from PR Week and Brand Republic amongst others. She’s also worked on marketing campaigns for companies that sit in the ‘household names’ category like: eBay, Virgin Atlantic, Microsoft, yelp, Download Festival and a whole load more.

Not that that isn’t plenty but Lexi’s also spoken at a lot of notable events: Search Love in Boston; Marketing Week‘s Annual Summit in Athens; and BrightonSEO – as well as being Keynote at Search LondonThe Turing Festival and InBounder.

In short, I knew when I asked if she’d come and speak at an Optimisey event, it was a long-shot.

But this long-shot came off. On Thursday 17th May she’ll be speaking in Cambridge – and you can be there for free.

Book Your Place

Find out more about Lexi on her website

Global Calibre speaker #2: ROss Tavendale

Other event organisers would have stopped to congratulate themselves on such a coup. Not me. I wanted more.

I want to bring lots of top-notch speakers to Cambridge for your mind-expanding, web traffic-building delectation.

And I got another one, in the shape of Ross Tavendale.

A composite image of a photo of Ross Tavendale and the Optimisey logo

Ross is the MD of Type A Media, a team of SEO consultants based in London with Type A personalities.

If, like me, you’re wondering what they means:

People with Type A personalities are often high-achieving “workaholics”. They push themselves with deadlines, and hate both delays and ambivalence.

– Wikipedia

Ross’s take on this means all Type A‘s only work 4 day work weeks, get paid to meditate and work out and even get their laundry done at the companies expense.

A self-confessed productivity nut, Ross lives by the maxim that effectiveness beats productivity and that “being busy” is a choice.

All of this mildly deranged behaviour has allowed him to double the business year on year for the last 3 years through simply driving results for Type A‘s clients.

He’s also worked with big brands, like Boots, Etihad and TripAdvisor.

Ross is also fresh from speaking at the most recent edition of BrightonSEO, has also featured in a number of webinars for SEMrush including their Expert Tips series, like this one on backlinks:

His talk: Killing Giants: How we squeezed every penny out of our budget to beat major brands in the SERPs was a real hit in Brighton.

I know that a number of Optimisey event attendees work for small to medium-sized businesses, often taking on the big guns – be that Amazon, Ebay, Samsung or any other of the many huge multi-nationals which seem to have page one of Google all tied up amongst themselves.

You can beat them – and Ross will show you how it’s done.

Book Your Place

Full event agenda, timings, location, directions etc.

all this – for free?

No. There’s more.

You get free snacks and drinks (alcoholic if you prefer, not if you don’t) too. That’s thanks to Brand Recruitment and Breadcrumb Media two local brands bringing awesomeness to East Anglia on a daily basis (and also helping make the events possible).

At time of writing there are around 30 places left for this event: Thursday 17th May, 6-8pm, at The Bradfield Centre, Cambridge.

You should probably sign-up to get a free place. Then tell your friends. Then Tweet about it:

Oh. M. G. I just booked my free place at the next #Optimisey SEO event. Gonna see @rtavs and @leximills speaking for FREE. You should probably book your free place: optimisey.com

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