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Category: Google

Tim Capper's talk at the Optimisey SEO event

Local SEO After Checklists – Tim Capper

19th February 2021 optimisey

Once you’ve gone through my checklist, what next? Are there any other ways you can improve your business’ prominence in…

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Posted in: Google My Business, Optimisey MeetUps, SEO
A lego figure of a knight about to be stepped on by the heel of a white sneaker

Google set to monetise Google My Business?

27th April 2019 optimisey 12 Comments

Google look set to start charging fees for Google My Business. A new survey, sent to some Google My Business…

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Posted in: Google, Google My Business, SEO
A screenshot from the set-up process for Google Search Console

Google Search Console: Step-by-step guide on getting set-up on ‘GSC’

17th February 2019 optimisey 1 Comment

Google Search Console, GSC, Google Console, Google Webmaster Console, Google Webmaster Tools… (phew!) whatever you call it – and it…

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Posted in: Google, Start-ups
Intro image for Marie Haynes talking about Google's QRG at Optimisey

Google’s Quality Raters’ Guidelines – Marie Haynes

19th October 2018 optimisey 2 Comments

Back when I was thinking about setting up the Optimisey SEO events and setting myself up as an SEO consultant I asked…

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Posted in: Google, SEO
A circuit diagram showing a battery, two switches and two bulbs

How to use Google Analytics to… segment your audience

7th December 2017 optimisey

As the title might suggest, I’m planning for this blog post to be part of a series aimed at helping…

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Posted in: Google, SEO
A screenshot from Google My Business showing the addition of 'Posts' to the menu

Posts, videos and Q&As: What’s new on Google for businesses?

12th October 2017 optimisey Leave a comment

Smart business owners have themselves listed on Google My Business. If this is you, great. If you followed my simple guide…

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Posted in: Google, Google My Business, SEO
A composite image showing the Google Analytics, Google My Business and Google Search Console logos

Google tools for your website

10th August 2017 optimisey 2 Comments

I’m now eight blog posts in on optimisey.com and I figure it’s time for a summary/wrap-up piece to collate a…

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Posted in: Google, SEO
A sepia photo, from the Australian National Maritime Museum, circa 1905, of a magnificently moustached man in a swimming costume, standing by two trophies

Google Analytics: Guide to getting the most out of ‘GA’ – goals and content groups

3rd August 2017 optimisey Leave a comment

This is part two of what turned into a bit of a whopping post about Google Analytics basics. — This…

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Posted in: Google, SEO
A black and white photo, from Missouri State Archives, of a car tipped sideways, driving on two wheels

Google Analytics: Guide to getting the most out of ‘GA’ – views and filters

27th July 2017 optimisey 4 Comments

If you’ve read previous Optimisey blog posts like my guide to getting on Google My Business or the ‘How To’ for…

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Posted in: Google, SEO
A screenshot from Google Search Console - showing the log-in screen and 'Add a Property' button

Google Search Console: Step-by-step guide on getting set-up on ‘GSC’ – 2017

20th July 2017 optimisey 4 Comments

I’ve written a new more up-to-date version of this post here If you want a trip down memory lane of…

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Posted in: Google, SEO
Screenshot from sign-in page of Google My Business

Google My Business: Step-by-step guide to getting set-up on ‘GMB’

29th June 2017 optimisey 18 Comments

How do you harness the power of Google to help your business and maximise your chances of being found? Preferably ahead of all the other businesses like yours in and around Cambridge. What’s the right way to set-up a Google My Business listing?

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Posted in: Google, Google My Business, SEO

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