I listen to a lot of podcasts. I love them.
As you’d expect there is a strong SEO-slant here but they’re not all SEO, I promise.
Experts on the wire
Dan Shure’s Experts on the Wire podcast is terrific. It’s the podcast I wish I could have made.
Ex-musician Dan is an effortlessly cool host (the incidental music is, of course, great) but extremely knowledgeable too. He knows enough as an SEO’er to ask tough, interesting, probing questions to draw the best real gems of advice and insights from his all-star guests.
He also knows enough, as a host, that once he’s asked that question he can give those expert guests the space to deliver great answers.
That guest list reads like a bit of a ‘Who’s Who’ of SEO. Name a top SEO and they’ve probably been on the podcast.
Check out Experts on the Wire podcast
If Experts on the Wire is a little too advanced for you, MozPod is a great alternative. If you’re an SEO-nerd like me you should add it to your playlist as well, not instead.
MozPod is quite a new arrival on the podcast scene. Made, as you might expect, by the team behind the famous SEO tool Moz and (most often) hosted by Brian Childs.
Brian has a lot in common with Dan Shure – a super-smart host with the smarts to know when to shut-up and let a guest speak and when to nudge and prompt them towards that great answer that’s lurking in there somewhere.
Check out MozPod
Search News You Can Use
Though this is a comparatively new addition to the podcasting world, Marie’s name will be familiar to many who work in SEO (I also thoroughly recommend her Search News You Can Use newsletters).
The podcasts are largely Marie talking about her most recent newsletter. However, as someone who doesn’t get enough time to read the emails I do get (even ones that I mean to read like Marie’s), this new format for the content is a welcome part of my commute to work.
Marie’s smooth and wonderfully warm presentation style makes listening like having a really (really) smart friend explain to you what’s happened in search recently, why you should care and what you should do about it.
And, despite being astronomically more clever than the average SEO’er, Marie’s style never makes you feel stupid – on the contrary, being able to quote from it to colleagues or clients will make you feel pretty clever.
Check out Search News You Can Use – podcast
I love the Freakonomics books so when I heard they had a podcast it was straight on my playlist.
Freakonomics Radio is hosted by Stephen Dubner, one half of the book-writing team.
Freakonomics boast they uncover ‘the hidden side of everything’. The slanted look they take at everything helps me to think laterally or ‘outside the box’ as management speak would have it.
There’s business insight (like the series on ‘The secret life of CEOs’) and the investigation into gender equality in the workplace; and startling insights into economics and people’s motivations (or incentives) to do or not do certain things (like donate to charity, give up smoking or save for a pension).
It really gets my brain working in the morning.
Check out Freakonomics Radio
The Izzi & Nils Show
Izzi and Nils are new kids on the block in podcasting – at time of writing they’re barely ten episodes in – but they’ve already bagged a ‘must listen’ spot on my playlist.
The biggest compliment I can pay them is they’re on both of my ‘playlists’ – I have two, one for ‘business mode’ on my way to work and one for ‘relax/fun’ when I’m on my way home from work.
The show is a great mix of practical and useful but great fun too. They clearly have a lot of fun putting the episodes together and that really comes across. Their slightly juvenile humour (filled with puns and “That’s what she said…” malapropism-style gags) are… right up my street and perfect for my own puerile sense of what’s funny!
Izzi gave one of my favourite talks of Brighton SEO in April 2018 and is a super-smart SEO. Nils is a CRO (conversion rate optimisation) expert and the two regularly joust about which is more important and how the two disciplines can work together.
Definitely worth a listen.
Check out The Izzi & Nils Show
Digital Marketing Podcast
Happily not all my podcast recommendations are by our American cousins, the Digital Marketing Podcast is by the very British Daniel Rowles and Ciaran Rogers.
Their presenting style is much more light-hearted (Ciaran the comic relief to Daniel’s straight man) but the result is entertaining insight, which makes that insight all the more engaging.
Though they do have the occasional guest (more so recently as they’ve stepped up the frequency of the podcasts) generally it’s Daniel and Ciaran talking you through a specific topic like: Local SEO; Google Search Console; or more recently User Journey Mapping.
They’re both smart guys that have spent a lot of their careers walking the walk so when they talk it too you can learn a lot.
Check out the Digital Marketing Podcast